Group project for International Marketing course at Graduate School of Management SPbU


dub 16

We decided to introduce new concept of healthy eating in Russia: Eat them like junk food. Our product is a baby carrot pack that goes with seasoning in it in USA called "Shakedowns". Inside each pack there is a very small pack with seasoning. A person releases seasoning and then shake the whole pack. Then enjoys a healthy and tasty snack.

The concept of product in the USA:

Give it up for fresh cut baby carrots* with natural ranch seasoning, y’all. These single serve packages are single-handedly turning on-the-go lifestyles into flavor-filled lifestyles. Blowing up snack scenes in select markets. (http://www.bolthouse.com/product/babycarrotshakedownsranch). 

About Bolthouse Farms:

http://www.bolthouse.com/about

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