Hello everybody, we have discussed some market and consumer issues and it is time to think about our OGSM. What does OGSM stand for? It stands for Objetive, Goals, Strategies and Measures. Why is it necessary for us to create it? Because we need some strategic planning. And OGSM is a powerful tool how to prioritize our goals. And also it transforms our strategic goals into a clear, executable plan that can be easily tracked.

Objectives are what we need to achieve. In our case, we need to launch new healthy product onto the Russian Market and acquire loyal customers. Simple:)

Goals also represents what we need to achieve but in more specific way - numbers. We would like to have 1,5 % market share within a year and 3 % of market share within two years.

Strategies are the choices we will make to achieve our objectives and goals. We found these:

• Introduce new trendy option of healthy eating,
• Draw customers´ attention and let them try our product,
• In-store activation and attraction,
• Built loyalty.
  

• amount of on-packs, bonuses, cupons, 
• evaluation of POS tools, 
• number of events (and people participating), 
• interactions on Social Media.