Promotion Strategy...
It is about time to reveal our promotion strategy:) We are basicly focusing on two most important things:
- Social Media Promotion
- In-store activation & Events.
Social Media Promotion. Of course the main source of information will be on our company webpage. However, we do feel the need for some let say "fun and less formal" medium - blog. On our comapny blog we will share healthy recipes (not only with carrots:)) and tips how to stay in a good shape. Also, we would like to include some interesting events happening in the biggest towns.
Another medium is Facebook and Vkontakte. Here we would like to post our "fresh facts" about veggies, short interesting and educational stuff. Also, we will include links to our latest stories on the blog, competitions, news about us and other stuff (e.g. when and wehre we have sale).
Another channel is Youtube. On youtube we would post our videos and let people share them viral. Also, we were thinking about recording videos by ourselves describing how to cook our meal = videorecipes.
Another channel is Youtube. On youtube we would post our videos and let people share them viral. Also, we were thinking about recording videos by ourselves describing how to cook our meal = videorecipes.
Last big chanel is Instagram. On Iinstagram we would like to engage people more by participating in our "selfie competition" for example. Best selfies authors can get coupons for our products.
In-store activation involve both "discount activities" and POS materials. Discount activities are divided into three periods: Trial, Retrial & loyalty, Loyalty. Each period has its own offers.They inlcude on-packs (small packs on our partners products)cupons, bonus packs (buy one, get one for free), supersize pack We tried to design our POS material so it is interesting to our consumer. We were thinking about promotion stand (as you can see on the picture), "carrot traces" stickers ont he floor that lead to carrot shelf and shelf-talkers...As we already know, Russians consider grocery shopping as a must and not really enjoyable...so let us make it enjoyable for them:)
The very last part are events. We will have two events per year. First one - international carrot day is in April and we are plannin to have our samples available in the stores, telling people about this day and that they should try our product, offering cupons etc.. Second one is in June and it is eat your vegetables day. We are going to do the same stuff and we can also include some information about health prevency.
We actually created two options and we actually cannot decide between them.
- „Вкуснее хруста нет“
- „Захрусти голод“ Which one do you like? What is your advice?? Thank you.
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1 comments:
Thank you fo the detailed promotion strategy! What do you think about participating in different food and eco - festivals? For example, there is О,Да! Еда!, which is quite famous in Saint-Petersburg (I guess there is something similar in other cities).
Talking about the slogan, I can say that I definitely prefer the first one as the second adresses a little bit different needs. Babycarrots look more like a snack, which is funny to taste not like food to fight with the hunger:)
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